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What Is Digital Marketing? A Beginner’s Guide

Introduction:
Digital marketing is the backbone of every modern business. Whether you run a small store or a large enterprise, online presence helps you reach the right customers at the right time.

What Is Digital Marketing?

Digital marketing includes all online activities that promote your business—Google Ads, social media marketing, SEO, content, email campaigns, and more.

Why Is Digital Marketing Important?

  • Helps reach targeted customers
  • Cost-effective compared to traditional marketing
  • Builds brand visibility
  • Provides measurable results
  • Boosts conversions and sales

Types of Digital Marketing

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Pay-Per-Click (PPC) Advertising
  • Content Marketing
  • Email & WhatsApp Marketing
  • Website Development & UX

Conclusion

Digital marketing is not optional anymore—it’s essential. Businesses that invest today grow faster tomorrow.

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